“The development of solutions to optimise human experience”
Why Should We Be Human-Centred?
When we start designing new or reviewing an existing product/service, putting the human at the centre ensures we have a better outcome, minimising the negative impact on people involved in the product or service by ensuring users needs are considered, reducing the potential for error and harm. But we also maximise the positive impact, empowering our teams, creating value for our suppliers and customers.
The golden thread running through the work of ReThink is consideration of the human
Risk management should focus on minimising the impact on all stakeholders.
Resilience should be developed to allow stakeholders to thrive even through disruption. Regeneration ensures we build a sustainable future for all.
Responsibility optimises the experience of all stakeholders in our business operation.
Human-Centred Design Services
We will help you to think differently about your products and services, integrating human-centred thinking into your business processes. This can be achieved by consultancy, adapting your processes or strategy, by coaching individuals on how they think about design or by training your teams on human factors. We help you to ensure that everyone involved in design considers the reality of work, capitalising on the variability of human performance to achieve great results.
Training
Consultancy
Coaching
Tool, Technique & Process Development
Human-Centred Design Experience
Simon Gill, ReThink founder, has been developing and implementing human-centred design methodologies for over 20 years, applying the ideas for large organisations in sectors as diverse as aviation, healthcare, critical infrastructure, fashion and in many small businesses. Please get in touch to find out how human-centred can help you ReThink your strategy.